What is the relationship between a medium and content?
The medium is the message and the content is the story.
How do particular technologies of communication impact on meaning making?
- Visuals give a sense of trustfulness and reliability to the story
- The moving image fives the audience a better understanding of the story Digital technologies have their own, particular characteristics:
- Hypertextuality
- Interactivity
- Personalisation
- Archival/memorable
- Instantaneity
- Ubiquity
- Mobility
What does digitalization mean for us?
- Develop skills across different media: audio, visual text
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