What is the relationship between a medium and content?

The medium is the message and the content is the story.

How do particular technologies of communication impact on meaning making?

  • Visuals give a sense of trustfulness and reliability to the story
  • The moving image fives the audience a better understanding of the story Digital technologies have their own, particular characteristics:
  • Hypertextuality
  • Interactivity
  • Personalisation
  • Archival/memorable
  • Instantaneity
  • Ubiquity
  • Mobility

What does digitalization mean for us?

  • Develop skills across different media: audio, visual text
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