4 kinds of communication:

  • Interpersonal
  • Mediated Interpersonal
  • Mass Communication
  • Digital Communication

Interpersonal Communication

  • Face-to-face communication
  • Multi sensory
  • One-to-one or one-to-a-few
  • Sender is an individual
  • Receiver is one or a few individuals in the same area
  • Feedback tends to be immediate and direct

Mediated Interpersonal -Interpersonal assisted by a device (e.g. mobile phones)

  • Not face-to-face
  • Tends to be visual or aural
  • Sender is an individual
  • Receiver is a few or many individuals in the same area
  • Feedback tends to be direct but can be immediate or delayed

Mass Communication - The industrial production and distribution of messages through technological devices managed by mass media organisations (e.g. radio, TV, movies)

  • Not face-to-face
  • Tends to be visual or aural
  • Sender is one or more organisations
  • Receiver is many people in differen t areas
  • Feedback is delayed or immediate by typically indirect
  • Sender receives minimal direct feedback as they are usually mass organisations
  • Society becomes a passive, excluded and homogenized ‘audience'
  • One-to-many communication

Digital Communication - Communication enabled by digital technology (e.g. FB)

  • Many-to-many
  • Blurring of sender and receiver, producer and consumer, pro and amateur
  • Feedback is direct and immediate
  • Audiences are fragmenting and diversifying ('de-massifying')
  • Decreased barriers for access (i.e. YouTube)
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