Both. Social media may guide a person to an online community, group, where information shared by other users providing access to different cultural norms and groups which can either increase or diminish feelings of connectedness with group norms. You can only get small snippets of your life displayed on social media rather than having a quality of time with friends or family. And people might have a problem talking on the phone, and they prefer to communicate through social media. But it would be a benefit for people that have disabilities that cannot speak because they are deaf or have a high anxiety problem and more comfortable communicating via social media. You can also undermine the relationship you have with people on social media, by unfriending or restricting what they see from your posts. Society is communicating more via social media than going out and talking to each other.