What do you think motivates one to rock climb or try this sport? Is the value provided utilitarian or hedonic? If so what would be your motivation?. Sociology

Some like the physical challenge and exercise, and for some it raises their self-esteem in step for of Maslow's Hierarchy

Utilitarian is based on a product or service that helps the consumer solve a problem and or accomplish a task

Hedonic value is the immediate satisfaction that originates from experiencing some activity

In rock climbing fears are the biggest of problems- fear of heights or injury from falling

Once the consumer face their fears and makes it to the top of the rock wall they may have that exciting, gratifying and fulfilling experience that comes from achieving their goal. There fore this could encompass both utilitarian and hedonic values