What are the benefits and dangers that universities face by including social media in their marketing campaigns?. Sociology

- Benefits include the capturing of other demographics, psychographics and lifestyle outside of individuals that won't normally attend sporting events.

- Social media benefits also include: ease of communication spread, low cost communication for university and reaches the students in a timely matter via mobile devices

- The benefits can quickly become dangers as everyone has access to social media and information is easily change or lost

- Additionally, administration must keep up with the newest social media so that they are communicating through modern avenue