Television shows and movies can have a positive light on the characters that portrayed. They don't see the wrong side of doing witchcraft. They see the glamour of becoming a witch. It can also make the characters more perfect than what they are. They might find themselves doing the witchcraft and finding out that it is not as glamorous as they hope. They might find it too individualistic for what they want in a religion.
Structure - Rise of the feminism - early witches looking for an alternative may be to get back to nature.
Agency - the person is doing the searching for a religion most suited to them.
Structure and agency are the two things working together.