What is 'paternalistic' and what is 'libertarian' about Libertarian Paternalism?. Philosophy

Paternalistic refers to the designs of choice situations such that consumers are more likely to choose what maximises the utility of the paternalistic choice architect; without limiting the range of available options.
It designs choice situations such that consumers are more likely to choose what is good for them; without limiting the range of available options.
The choice architect is a father figure; and he is open-minded.
It designs choice situations such that consumers are more likely to choose what is good for them; while only limiting the range of available options subjectively, in line with what rational choice theory requires.

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