What factors influence the amount of search that most consumers will exert when buying a smartphone or a tablet?. Sociology

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- It is likely that moderated experienced consumers will search the most for smart phone or tablet information- experts will know exactly what they want, while novices will likely not be able to understand all the product differences

- Other factors affecting search: Involvement with the purchase, perceived risk, and the value of the search effort, personal factor, time availability and situational influencers

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