Berger defines consumerism as involving the stealing of personal love for themselves and offering it back for the price of a product. Illustrate how this works using a contemporary advertisement.. Sociology

You look at advertisements now that promote a product, for a bottle of perfume or cologne. The advert is usually with a movie star, dressed beautifully in designer clothes, makeup perfect and hair that doesn't shift out of place and overall wishing you look like them. And at the end of the advert, they are promoting the bottle of perfume and cologne. And the aim is if you buy this you could look just like them. But, you buy them, and you don't. You might smell better, but you don't feel and look like the person in the advert.

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