Why are people mugged for shoes?. Sociology

Getting mugged for shoes be the logical extension of a consumer culture in which self-esteem and social status inextricably linked to the capacity to fulfil desires generated by the market. For example, Australian children used to wear runners and now they have to have a designer label sneaker like Reeboks, Nikes and Asics. It testifies to the effectiveness of this cultural formation, for children do not come into the world with a desire for Reeboks or a need for Nike Airs. The added pressure it would have on the children and parents to make sure the child was part of the in-crowd would lead to some to steal rather than buy, which leads to other complications, such as a life of crime.