• Visual sensory memory
• Afterimage/icon is held in neural form
• Lasts about % to 1Л second before being masked by new information
• Eidetic Imagery: a rare condition of retaining visual memory for 30 secs. or more
- Auditory form of sensory memory
- Smaller capacity than iconic memory, but longer duration
- Takes the form of an echo that lasts for 2 to 4 seconds.